I have had a chance to work in various aspects of the FMCG business such as strategy visioning, definition & implementation, capability development, formulation & product development, operations, competitor monitoring and consumer technical insight roles.
But very soon in my career I came to realize that there is this huge potential related to Consumer focus & Sensory when developing a product/brand, that is valid across all types of applications.
My feeling was that we should do more to really exploit and integrate all the possibilities and so my passion, and business responsibility, became to look at the way to develop products that are extra-ordinary first time, sustainably, at a glo...