Peter Morville is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture (aka "the polar bear book"), Ambient Findability, Search Patterns, Intertwingled, and Planning for Everything. He advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy's, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named ..