I am a Principal Interaction Designer creating work that operates at the intersection of the digital and physical realms, and explore cognitive responses to human-computer interaction.
I have designed a wide-range of award-winning products and experiences, from direct marketing promotion pieces to device UI and interactive TV. The intent is always to persuade the consumer to take some action. I believe creatives should be there to sell the product and not aim at being a piece of art - they should effectively communicate the client's needs.
I am currently leading products and services that deliver an enhanced television experience without disrupting the conventional expectations of home...