Briana Campbell
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director, Digital & Social Strategies at WE Communications
Industry
Advertising / Marketing / PR
Website
http://brianacampbell.net/About
I've developed digital, social media, and brand strategies for a diverse array of clients, including Levi's, United Airlines, Nokia, Citi, The Coca-Cola Company, and SunTrust Bank.
One of the first questions people, especially advertising and marketing people, ask me is why did I change careers - from the fashion and beauty, working with some amazing boutique brands - to advertising? Fashion and beauty are so glamorous, right?
The simple answer is that I fell in love with social media - and how it was a tool able to connect people, to make lives better, richer, and relationships deeper. And that was a gateway to everything else.
To me, strategy is solving a puzzle. Getting from point A...
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