DoublePositive is a leading provider of performance-based online marketing. Founded in 2004 as a Performance-based Online Marketing Network, DoublePositive deploys proprietary technology and data-rich analytics to optimize the entire online marketing funnel, from display (CPM) to search (CPC) to leads/calls (CPA/CPL) to live transfers (CPT). Dialing over 50 Million consumers provides DoublePositive with a unique lead-by-lead insight into the effectiveness of marketing/media spend. This insight is coupled with our real-time optimal pricing and bidding in order to deliver our direct response advertisers clients with new customers at scale and at cost targets that are set by the advertiser.