ASSOCIATION FOR INSTRUCTIONAL DESIGN ADVANCEMENT or AIDA (PERSATUAN PENGEMBANGAN REKABENTUK PENGAJARAN) is a non-profit, non-governmental and politically independent association, registered under Section 7 of the Societies Act 1966 and governed by the present Constitution. The Association is a Professional Association of Instructional Designers, Educational Technologists, Educators, Lecturers, Trainers, Teachers, Educational Researchers and others who activities are related to Education, Educational Research, Learning, Teaching, Training, Instruction, Designing of Learning, Design Thinking, Human Performance Technology, Knowledge Management, Technology Management and Educational Technology.