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Bengaluru Area, India India

Brand-parent. Nurturer. Mentor at 'brand-@itude'

Advertising / Marketing / PR

Expert in services sector branding and marcom. Mastermind of the Idea Cellular brand I.D. and launch. 24 years experience split between advertising (JWT; Bates; Grey) & telecom (Idea Cellular; Reliance Communications). Deeply interested in parenting brands - from labour pains to maturity. Exposure to diverse brands, from service sector to FMCG to durables. Global brands associated with UDIL; AT&T. Have good exposure in internal-employee communications & engagement programs. Specialties: Parenting: Give birth to and/ or refine Brand I.D., Architecture, articulating the Vision, Values and Attitude statements that govern the Corporate culture Nurturing: Guide / develop Brand Engagement Str...