- Generation Y Exponent
- Steady Klout score at 56
- Myers Briggs type: ENFJ (Mentor, Innovator, Leader)
- Metaprogram profile: Moving forward, external frame of reference, sorting by others, matcher.
Creating sustainable value propositions, tailored to the specific needs of customers, that's what marketing should be about if you ask me. I don't believe in market segmentation perse, but am a strong believer of functional segmentation.
No product or business model can withstand the first touch with a market so the customer experience should be at the heart of every company. Listening to your (potential) customers and learning from them is crucial to survive in today's economy where busi...
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