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Greater Los Angeles Area United States

Strategy Director at Initiative

Advertising / Marketing / PR

I am an advertising strategist by title - but really just a curious soul with a passion for psychology, technology and culture. I have a well rounded advertising experience, mainly focused on strategic planning, brand/experience planning and consumer insights. Other areas include market research, foresight & trends, account management and media planning. Some of the brands I've worked on are: Bank of America, Charles Schwab, Toyota, Mercedes, Johnson & Johnson, Merck, E-Trade, Choice Hotels, AAA, Nestle, Gerber, Kraft, Universal Music Group, Kia, Dr Pepper Snapple Group and several new business opportunities. Discipline experience includes: CRM, social media, mobile, online display medi...