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Guangzhou, Guangdong, China China

Head of Strategy // Storyteller //Integrated Planner - Creative, Media, Digital, Brand

Advertising / Marketing / PR

As a communication strategist, our job is to tell a story that bridges the connection between consumers and brands. We help build a broad strategy that understands, embraces and implements human-centered thinking. We're also part catalyst and inspiration, collaborating with teams to fuel and develop ideas that are creative and powerful, ultimately elevating the brand experience. We are essentially connecting the dots among the consumer, brand and touch points in ways that no one has done before. Leveraging human insights in the media landscape to create valuable brand engagement and experience, championing people as people, not just consumers.