After working as a B2B marketer for 12 years, I grew tired of looking for a B2B marketing agency or service provider that truly understood how to plan and execute customer-focused B2B marketing programs that drove enough good-quality leads through the pipeline.
So, in January 2010, Scott Armstrong and I co-founded a new kind of marketing agency called Brainrider. We plan, build, run, and measure digital pipeline marketing programs for B2B clients. From the beginning, tools like Pardot marketing automation, Salesforce.com CRM, and WordPress website content management system have been at the core of what we do. We've been doing content marketing centered on customer needs and pains since ...