Personal Information
Organization / Workplace
Greater Philadelphia Area, PA United States
Occupation
Integrated Digital Marketer | Blogger | Author | Speaker | Former Entrepreneur | Podcaster
Industry
Technology / Software / Internet
Website
About
I am a highly motivated and entrepreneurial digital marketing professional, having owned 2 businesses, while also enjoying corporate marketing experience.
Based on my previous experience as a business owner and marketing analyst, I am inevitably data driven with a focus on digital and social program strategy and roll out.
I enjoy focusing on the big picture while also placing importance on the individual tactics that make a strategy come to life. My approach to tactical execution is based on the rapid prototyping framework. Essentially, rapid prototyping is the act of experimentation, learning, and iterating one tactic at a time, which is based on the Lean Start-up methodology develop...
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