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Pakistan, Sindh Pakistan

Founder / Director

Movies/ Television / Radio

The scope of the research center is to undertake pioneering and ground-breaking research on the impact of electronic media on the Pakistani audience. The idea is to generate data (nearly non-existent at the moment) from Pakistan based on Cognitive, Behavioral and Affective aspects of electronic media as well as the emergent technologies such as social media apps, mobile communication tools on the lives of common people of Pakistan. We intend to maintain a key focus on the under 30-year-old demographic as it represents 70% of the nearly 200 million inhabitants of Pakistan