As Design Director in Fjord Dublin, I lead a diverse group of designers and studio’s craft to create design led innovations and find creative ways of working in multidisciplinary teams. With a solid background in user centred design, I have been practising the design under various titles in a wide range of industries and led design as a practice. Throughout my career, I prioritised the design quality and doing the right designs, align with my teams, learn together and advise clients and stakeholders in order to deliver solutions that make a real impact. With this fundamental approach in mind, I have built and managed award-winning design teams in the UK, Europe and the Middle East.