Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Principal, Blue Rain Media
Industry
Technology / Software / Internet
Website
http://www.bluerainmedia.comAbout
Seasoned digital media executive with deep experience in mobile product development.
Strong knowledge of the mobile marketing ecosystem, from technology companies and enablers, to aggregators, publishers, mobile operators, commerce platforms, ad networks, mobile agencies and advertisers.
Expert at building partnerships, growing revenue and driving cost efficiencies.
Early pioneer in mobile marketing and mobile advertising.
Specialties: Strategic planning and brand positioning, market analysis, product development, user experience design, enterprise systems integration planning, CRM (including salesforce.com), marketing automation, ERP, eCommerce, technology sourcing, reporting and analyt...
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