Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Chief Marketing Officer at R.M.Williams (Inclusive of Brand Environment & eCom))
Website
http://www.lanecrawford.com/About
CREATING AND LEADING THE TRANSFORMATION OF THE CUSTOMER EXPERIENCE
Global, Regional and Local Marketing leadership roles based in Australia China Hong Kong Japan Singapore Sweden USA United Kingdom. combined with unique industry experience across Action Sports, Athletic, Footwear & Apparel, Jewelry, Luxury, Telecoms, Timepieces, Research, Retail and Youth Marketing.
Over 20 years experience and proven success across brand architecture, brand and product strategy, concept development, channel development, GTM strategies, and leading global marketing operations. Key areas of expertise lie in bringing product and brand positioning to life in an omni-channel environment, busi...
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