I've spent a lot of time re-thinking workplace, recruitment, hiring and staffing as well as intentionally standing in the intersections between work and people. It's a new day and I think we're deep into the era of the collaborative work-space. That means new people are required who already think a bit differently about how to get something done.
Often, the most successful companies (media or not) have a legion of people who can effectively tell a story, whether it be their own or someone else's. Also, the new people are not strictly within a (younger) demographic, but simply those who use sharing first as their participation and communication.
The future of media (unlike now) has pe...