APCT6211: Tips for Assignment 2
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This document provides guidelines for writing a business plan to pitch a renewable energy program or product to SAREC, an organization that invests in sustainable energy. It outlines 10 required sections for the business plan, including an executive summary, introduction, project description, marketing and sales plan, and financial requirements. For each section, it provides details on what should be included and the number of marks allocated for that section. The overall goal is for students to research solar or wind energy solutions, choose one to develop, and write a business plan to pitch it to SAREC for funding and support.
APCT6211: Tips for Assignment 2
- 1. APCT6211: Assignment 2 1) Business Plan Use this guide to write a Business Plan for submission Steps to take to create a good Business Plan
- 2. Background: ? What is SAREC¡¯s purpose and primary goals? http://sarec.org.za/wp- content/uploads/2013/11/SAREC-vision- statement_FINAL_2407131.pdf ? Choose between solar power and wind power. ? Conduct research on existing renewable energy programmes and products to determine: ? Primary aims ? Associated costs ? Challenges faced ? Decide on a viable, renewable energy programme or product that will form the basis of your firm¡¯s investment pitch to SAREC. ? Create a business name, logo and slogan that will establish your firm¡¯s corporate identity and inform all official communication you generate for this assignment.
- 3. Required Sections and Headings Heading Length Mark 1.Title Page 1 page 8 2. Executive Summary ? page 8 3. Contents page As needed 1 4. Introduction 1 page 10 5. Project Description 1 page 10 6. Marketing and Sales Plan ? page 5 7. Financial Requirements ? page 5 8. Conclusion ? to ? page 3 9. Reference list As needed 3 Structure, Presentation, Language and Overall Quality 10 TOTAL 60
- 4. Title Page (8 marks) ? Business name, logo and slogan - appropriate ? Visually appealing ? Engage target audience
- 5. Executive Summary (8 marks) ? This is a synopsis of the entire Business Plan. ? Although it is the first in your Business Plan, it is written last. ? It should include: ? Your mission statement ? Basics about your company: ? When founded and by whom ? Description of your products and services ? Highlights of your growth so far ? A summary of how you want the business to grow.
- 6. Introduction (10 marks) ? Introduces the target audience to the business plan ? Must include all subsections and information for the given scenario.
- 7. Project Description (10 marks) ? Details of what the chosen wind-or solar-powered programme / product would entail ? How it would benefit consumers ? What is required from SAREC as an investor (to be able to see the programme / product through to completion)
- 8. Marketing andSales Plan (5 marks) ? A description of the potential target market for the chosen wind- or solar-powered programme / product ? An overview of marketing strategies that will be implemented over a specific timeframe.
- 9. Financial Requirements (5 marks) ? Financial feasibility cost for the project ? Expected gross income or other financial predictions. ? Rollout of the chosen wind- or solar-powered programme or product ? Projections of any other organizational costs associated with this project.
- 10. Conclusion (3 marks) ? Restate the main purpose and outcomes of the business plan, and re-emphasise why SAREC should invest in the chosen wind- or solar-powered programmed/product This Photo by Unknown Author is licensed under CC BY-NC-ND
- 11. Structure, Presentation, Language andOverall Quality (10 marks) ? Are all sections in the right order? ? Are the language, tone and style of the business plan professional and appropriate for the target audience ¨C i.e. no slang, word traps or tone traps. ? Is there good sentence structure and use of transitions? ? Is there evidence that the business plan has been effectively edited and proofread for maximum readability throughout? This Photo by Unknown Author is licensed under CC BY