Pierluigi Meloni has always been against it, already at school. At that time he raised the question why someone would do something for a certain reason. This topic lasted until today. And that is the reason, why as a software architect and requirement engineer he is still focusing on the what. After working in the most different areas he came to e-commerce three years ago, where the what is a real challenge, because it rises from an anarchistic pool reaching from tech-gurus to hawkers. He also loves good humour.