As a communications professional with more than twenty years of experience in business-to-business marketing, I have worked both agency-side and client-side and understand the unique challenges presented on both sides of that table.
Strategic Skills:
鈥� Managing Staff
鈥� Managing Agencies (budget and project)
鈥� Evaluating and Establishing Goals and Metrics for Measuring Communications
鈥� Trade-Show Management
鈥� Analytics
鈥� Media Buying
鈥� Managing Budgets
鈥� Localization (digital and print)
Tactical Skills:
鈥� Writing
鈥� Production Design
鈥� Web Design (html/CSS, and various content management systems)
Software skills include: (It is kind of silly to list these as a
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