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Rio de Janeiro Area, Brazil Brazil

Trade Marketing | Marketing

Apparel / Fashion

From all the apprentices I had in 20 years as marketing and trade marketing professional, the need to lead different groups of people and balance innovation and execution on a daily basis were, by far, the hardest but also the most significant of my achievements. I call myself an expert in scenario analysis towards acceleration growth and also in consumer behavior, after so many years trying to understand the complex Brazilian consumer anthropology.