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Twenty years of General Management and Marketing experience in different sectors in the Retail Industry. 
Professional experience acquired both in Brazil and the USA.
In last ten years worked with the process of start up stores, franchise formatting and launching, team recruitment, selection and training as well as the development of marketing and promotional strategies.
Obtained Franchisor experience by being responsible for formatting Guapo Loco Mexican Food…Fun Bars…and as the National Expansion Director of Não+Pêlo. Acquired Franchisee experience as the co-owner of the fisrt Devassa franchise,  and as Master Franchise General Manager of ELS Language Centers, Training Coordinato...

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