Patrick Kennedy has spent 20 years building digital media & consumer services as both the P/L owner and as an enabling strategic partner across entertainment, retail and telecommunications industries. He is a leader in creating personalized, branded experiences and has launched television networks, digital content production and ecommerce operations and led development of some of the first online content services for movies, television and games. Â He leads Accenture Interactive's digital transformation work with clients in the Media & Entertainment industries, and is the Accenture Interactive lead for the Minneapolis office.