I help businesses and brands innovate. I've been fortunate to work for some of the world's leading multi-national organisations and their premium brands with the aim to bring their marketing programmes into the modern world. These include P&G, Diageo, Unilever and British Airways. My 17 years in marketing has taken me from client to agency side, and from local to global team management.
Specialties: mobile, apps, digital services, communication planning, digital marketing, brand development, direct marketing, advertising, marketing communications, e-commerce, digital media planning, people management, customer acquisition, customer retention, E-CRM, Paid for search, natural search, campa...