EMOTIVE ANALYTICS is a consumer research company that uses specialized techniques to reveal the evident and hidden emotions that move people to buy products and services. This helps our clients develop more emotionally engaging brands, products, services, and their marketing.
Specialties:
Explicit Emotional Assessment (quantitative and qualitative)
Implicit Emotional Assessment (quantitative and qualitative)
Behavioral Economics
Psychophysiological Emotional Assessment (through key associative relationships)
Anthropological Ethnography (through key associative relationships)