I have 25 years of work experience in ICT (information and communication technologies) in the US and LATAM, developing digital business services and products. I have founded digital startups in the US and LATAM where I have lead multi-disciplinary marketing and engineering teams. I am a frequent speaker and teacher of digital marketing and data-driven marketing automation. I am currently the President of the Costa Rican ICT Business Association (CAMTIC) where I represent the Costa Rica digital industry. My ICT interests and experience includes roles in Industry, Academia, Civil Society and Public sectors.