News Podcasts and the Opportunities for PublishersTel-Aviv Journalists' AssociationThis document analyzes news podcasts and opportunities for publishers across five countries. It finds that news podcasts make up a small percentage of total podcasts but a large percentage of popular podcasts. Daily news podcasts are an increasingly important genre, with almost 60 identified across the five countries. Publishers are producing different types of daily news podcasts with varying lengths. While some publishers generate significant revenue from podcasts, monetization remains a challenge outside English-speaking markets. New platforms are changing the podcast landscape, and publishers must navigate opportunities and challenges regarding control over content and relationships with audiences. Overall, the podcast market still has significant growth potential but widespread mainstream adoption may require improved distribution and a broader range of content.
News Podcasts and the Opportunities for PublishersTel-Aviv Journalists' AssociationThis document analyzes news podcasts and opportunities for publishers across five countries. It finds that news podcasts make up a small percentage of total podcasts but a large percentage of popular podcasts. Daily news podcasts are an increasingly important genre, with almost 60 identified across the five countries. Publishers are producing different types of daily news podcasts with varying lengths. While some publishers generate significant revenue from podcasts, monetization remains a challenge outside English-speaking markets. New platforms are changing the podcast landscape, and publishers must navigate opportunities and challenges regarding control over content and relationships with audiences. Overall, the podcast market still has significant growth potential but widespread mainstream adoption may require improved distribution and a broader range of content.
