Lead the public administration sector (healthcare, public sector, transportation) for Oracle’s SaaS and on-premise Primavera project & portfolio management business unit. Key responsibilities include development of global business market plans, execution of go-to-market strategies, communications planning and ROI metrics for each segment.
Developed multi-channel sales strategy and associated marketing tactics to include core go-to-market positioning, key messaging and sales assets. Lead cross-functional teams (direct sales, Oracle Partner Network, system integrators, VARs) to ensure plan execution and communication.