Positioning and demand generation strategic senior marketing manager.
Overall Marketing and Communication responsibilities and duties for key positioning, public relationship for promote branding and go-to-market – B2B and B2C.
Software vendors and VAD (value added distributor) marketing and Channels efforts for partnership. Strong alliance support to Commercial, Technical and Training businesses units, endomarketing helping increase leverage, lead generation and sales, strategic biz development, communication as social media and PR branding programs with resources and annual budget management.
Conduction of launching new vendors into the market, ecosystem events, promote solutions ...