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Public Relations are an essential skill for any company worldwide.

Attending to the importance of communication for any enterprise we have to explore this "tool" to explore the relationship with Stakeholders, Shareholders and key-stakeholders. The importance of the financial and economic crisis is very big to marketing and communication market.

Public Relations will take the lead of the Communication Market in this crisis context. In this context companies have to understand the importance of Communication to promote better reputation, better communication with stakeholders & shareholders, better communication with the consumers and the citizens. With this tool enterprises have an excel...

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