A firm believer that the traditional Marketing function has evolved. Focus on MBCI (Market, Business & Competitive Intelligence) and application of Consultative Training in driving organisation behaviours and effectiveness on business vision as well as strategy.
MBCI has evolved due to a major driver in Big Data - where we are overload with inundated amount of data, which requires a process to extract valuable insights for an informed decision. Big Data analytics caught on in the past 3 to 5 years, but data mining which is part of the quantitative analysis existed more than 20 years ago.
A strong advocate for MBCI & Big Data, have developed workshop training to share and influence the g...
