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Delft Netherlands

Strategist and partner

Design

Originally an Industrial Design Engineer, I specialized in web design as early as 1996, with a special interest in interaction, strategy and methodology. In recent years I have worked for national and international companies such as IKEA, HEMA, Albert Heijn, Hunkemöller, Heineken and more. As a strategist I help clients to be effective, by focusing on goals, brands and customers. Frequent speaker: SXSW Interactive Austin TX, The Web And Beyond, Amsterdam Fashion Week, eFashion, Emerce Conversion, Emerce Eday, etc. Specialties: E-commerce, Fashion E-commerce, Agile Design, Scrum, Methodology, Interaction design and UXD.