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Amsterdam Area, Netherlands Netherlands

Global Innovation Consumer and Market Intelligence Manager, Heineken NV

Advertising / Marketing / PR

Executive Summary I am an international consumer insight and brand executive with 12 years expertise in leading FMCG, alcoholic beverage and consumer electronics firms. I've worked for 4 industry leaders, lived in 2 regions, and worked at a country, regional, and global level. I have a passion for understanding consumer needs and desires through a combination of analytics, ethnography, and intuition honed by experience, enabling businesses to design superior brand propositions and go-to-market strategies. I started my career hand-washing clothes with consumers in Manila, integrating qualitative insights and quantitative data sets, and driving from store to store, all of which, built a so...