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Italy Italy

Consumer and Marketing Insight Manager at Samsung

Advertising / Marketing / PR

I am 5 years experienced Brand Communication Strategist, with 5 years background on Media Planning and international coordination of foreign media teams. Currently I am Consumer and Marketing Insight Manager in Samsung Electronics. Since I started working, firstly for media agencies and then for creative agency Leo Burnett, I gained a broad experience and deep knowledge of several communication tools and approaches to manage the brand's strategic tasks on clients playing in different market categories. All along my working experience I had the chance of measuring myself with many cross-channel projects tailor made on client’s marketing objectives; whether it’s to increase loyalty, conqu