My job is to lead and manage teams of talented people in the search of innovative and effective campaigns using the communication tools needed: Digital, Traditional, Below the Line, no line at all.
I was born digital and became a hybrid professional, embracing traditional disciplines later. In my timeline I performed as an Art Assistant, Art Director, Senior Art Director, Creative Supervisor, Creative Director and Creative Group Leader. I also have a well established academic life as a professor at FIA/USP Post Graduation and MBA programs.