I am a passionate marketer with strong expertise on new product launch
and brand communication strategy.
I have comprehensive understanding about FMCG industry. I have
experience in almost every chain in FMCG from production, R&D and
marketing either multinational or national company. My experience
complete me with a wide understanding of multidiscipline task to
enable me lead a successfull FMCG business.
In the last five year I have been lead many successfull new product
launch and brand management in coffee, fruit flavor dan jelly drink, and OTC. Now I manage bodrex, Indonesian No. 1 brand on Analgesic category.
I have rejuvenate its brand essence, sharpening the positioning and uniq...