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Suggestion to Chai Point

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Prathamesh Parulekar
Prathamesh Parulekar

The research work provides strong evidence to change the name of BoxC. Search results are provided in the presentation to back this suggestion.

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Change name of BOXC By Prathamesh Parulekar Contact - 9108283427 Suggestion to Chai Point -
Boxc is Vending Machine name by Chai Point
Low Search Visits Source: https://pro.similarweb.com/ ? Boxc is just 7% of chai point results ? Traffic attracted by brand is 0 for boxc but 100% for chaipoint
Low Organic Search ? Boxc name is not drawing in crowds ? Chai Point is drawing a 25000+ crowd
High Ad Visits ? 70% paid visits of the total visits - Boxc
Chai is top searched keyword
Tea is trending more than 75% Chai stands at less than 25%
Inference ? Chai Point already has strong brand recall ? Boxc is not grabbing attention ? High money is pumped in to draw crowd ? Still helping reach only 7% of what is achieved by Chai point putting in 0 money
Conclusion ? Boxc name should be changed immediately ? Name should have “Chai” as it has high brand recall and/or should add “Tea” as it is trending 9 times higher
Why customer loyalty matters ? You’ve got a 60-70% chance of selling something to your existing customers ? Plus, acquiring a new customer - seven times more expensive than retaining an existing customer.
Brick and motor store Mobile Application Website Vending Machine Data(Contact Number) is captured at Billing counter Data(Contact Number) is captured at Login Data(Contact Number) is captured when profile is created for first order Data(Contact Number and finger print) is captured when first cup is filled Integration of entire data at one point of system Based on billing done at different points. 1 loyalty reward point is offered Customer comes in contact with Chai point at first time Encouraging the consumer to go for one more cup to get a free cup Process for Multichannel to Omni-channel to draw more revenue

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Suggestion to Chai Point

  • 1. Change name of BOXC By Prathamesh Parulekar Contact - 9108283427 Suggestion to Chai Point -
  • 2. Boxc is Vending Machine name by Chai Point
  • 3. Low Search Visits Source: https://pro.similarweb.com/ ? Boxc is just 7% of chai point results ? Traffic attracted by brand is 0 for boxc but 100% for chaipoint
  • 4. Low Organic Search ? Boxc name is not drawing in crowds ? Chai Point is drawing a 25000+ crowd
  • 5. High Ad Visits ? 70% paid visits of the total visits - Boxc
  • 7. Tea is trending more than 75% Chai stands at less than 25%
  • 8. Inference ? Chai Point already has strong brand recall ? Boxc is not grabbing attention ? High money is pumped in to draw crowd ? Still helping reach only 7% of what is achieved by Chai point putting in 0 money
  • 9. Conclusion ? Boxc name should be changed immediately ? Name should have “Chai” as it has high brand recall and/or should add “Tea” as it is trending 9 times higher
  • 10. Why customer loyalty matters ? You’ve got a 60-70% chance of selling something to your existing customers ? Plus, acquiring a new customer - seven times more expensive than retaining an existing customer.
  • 11. Brick and motor store Mobile Application Website Vending Machine Data(Contact Number) is captured at Billing counter Data(Contact Number) is captured at Login Data(Contact Number) is captured when profile is created for first order Data(Contact Number and finger print) is captured when first cup is filled Integration of entire data at one point of system Based on billing done at different points. 1 loyalty reward point is offered Customer comes in contact with Chai point at first time Encouraging the consumer to go for one more cup to get a free cup Process for Multichannel to Omni-channel to draw more revenue
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