Priscila Mendoza (Savannah, GA) is a M.F.A. candidate of the Design Management program at Savannah College of Art and Design, where she serves as student representative to the Industrial Design Department. Priscila has been a Fulbright scholar since 2012. The summer of 2013 she interned at Citrix as a design researcher. Her professional background is Information design, advertising and brand development. During the past eight years she was an Art Director in Monterrey, Mexico. Her current interests are directed towards the development of research methods to access users’ adaptive unconscious within the user centered design philosophy.