Experienced Marketing Professional, 20 years worked in Telecom, Consumer Goods and Pharmaceuticals. Manager of large teams, including international members, and responsible for delivering sales and profit on all brands managed.
Specialties: Marketing, Strategy, Conscious Consumption, Consumer Understanding, Communication Planning, Shopper Understanding, Branding, Communication Strategy, Consumer Experience, Marketing of Innovation, Plans Implementation.
Phd (FEA/USP) on Conscious Consumption and Master on Strategy. MBA and post-graduation teacher.