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Moscow, Russia Singapore

Business developer

Apparel / Fashion

Since my childhood, I prefer fairy tales where main characters solve the challenges by unusual means. I was impressed that heroes had to design methods under non-typical circumstances to reach the aim. I have grown, but I took on board this design principle. On a daily basis the usage of “design” helps me to achieve real world results. Service design methods and marketing analyze give me instruments for strategy consulting. Victor Papanek defines design as “the conscious and intuitive effort to impose meaningful order”. This is the other reason why I transform aims and business goals into step by step plan with detailed road map. I have used design methods for the last 8 year...