Goal
Own the vision for the next "new new thing" that revolutionizes commerce by providing the platform to acquire, connect, inspire, engage, and energize consumers through their passion for brands/products.
Product Design & User Experience
Designing engaging front end user experiences for diverse endpoints (mobile, tablet, laptop), that cultivate community and user generated content. "Growth hacking" acquisition/engagement through segmenting/targeting analytics, experimentation, flow optimization, A/B testing, with special focus on eliminating friction and clean design. Researching customer decision journey and creating stories to provide multiple persona for use. I always design w...