Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Planning Director for Apple LATAM at TBWA\Media Arts Lab
Industry
Advertising / Marketing / PR
About
Strategic planner with 10 years of experience in advertising agencies working on major brands.
Creative-driven: focus on ideas, insights, and concepts that lead to superior creative work - regardless of medium.
Telecom and technology specialist: experience working on 2 mobile carriers accounts, one long distance carrier and 2 electronics/mobile phone manufacturers.
Global brands expertise:
- Heineken: 2 years of experience, helped to turn Brazil into one of the Top 5 markets for the brand.
- Apple: current position, officially introduced iPhone's communication in Brazil, working closely with the Los Angeles headquarters since 2014. Recently became the regional strategy lead for Brazil...
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