Today's CMO is a changed man - How do we account for the marketing spends? How can we ensure customers and prospects love us and do business with us? How can we make selling superfluous? Xerago attempts to answer these questions. For the past decade, Xerago has been working with some of the worlds best brands and help find answers.
Customer Value Maximization helps organizations increase the value of their marketing programs by a combination of Analytics, Digital, Social, Technology and relevant interventions.
My own background - Strong Digital, Analytics, Unica, EMM, Marketing, people and Technology skills. Am particularly interested in Analytics,CRM consulting/services/new business mo...