Personal Information
Organization / Workplace
Bengaluru Area, India India
Occupation
Advertising, Marketing, Creative Solutions
Industry
Advertising / Marketing / PR
About
20 years (not counting overtime), in Advertising and Marketing Communications. Done time at Leo Burnett (Bangalore), McCann Erickson, TBWA and also my own outfit called Rainmakers. At all these places I have written copy (supposedly my core competency), helped with research and strategy, made presentations, handled clients and yeah, some real cranky colleagues.
Brand categories: Colas, Automobiles, Banks, Fashion, Tyres, Telecom, Jewellery, Financial Products, Government, Food, FMCG, Retail....
My basic strength is that I approach Brand Building and Advertising from a 'bottom-line' perspective, respecting the fact that the client always has limited budgets, much like the rest of us.
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