I'm a seasoned user experience professional, specializing in content management, strategy and usability. I collaborate extensively with the UX design fraternity to define meaningful online experiences that enable businesses to realize their goals and end users to fulfill their information needs, thus driving revenue and ensuring user satisfaction.
I have been recognized for institutionalizing content strategy and making it a part of organizations' core UX service offerings.
I am competent in defining holistic UX frameworks that bring together the best of interaction and visual design, content strategy, marketing, technology, and usability.
I am a total believer in the user-centric