I get tremendous energy from leading teams to take on and overcome immense challenges.
Earlier in my career, I helped Microsoft and Salesforce achieve triple-digit revenue growth rates by focusing on our customers' thorniest problems. I brought this same approach to Rocket Fuel where I tackled my most exciting business challenge yet—reinvigorating the world of marketing to help make it more meaningful.
What do I mean?
Today, consumers are overwhelmed by an information deluge from myriad devices. To break through this clutter, today's marketers must realize that the moment an ad appears, and the space (or context) in which it appears, are not independent variables—they’re mutually depe...