ºÝºÝߣ

Greater New York City Area United States

Market Research & Analytics Manager at iPullRank

Advertising / Marketing / PR

I firmly believe that the customer should be at the center of every key product, sales, and marketing decision from product feature prioritization to landing page design and content strategy. As a customer insights professional, I combine empathy (cultivated through psychology training and education) with an array of quantitative and qualitative research skills honed throughout my professional experience to (1) detect customer pain points, (2) determine demographics and psychographics, (3) identify customer segments, (4) pinpoint purchasing habits and preferences, and (5) track performance against KPIs across multiple channels. Further, I can provide customer insights in the context of t...