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- Drove a robust global digital strategy, encompassing rollouts of a consolidated digital ecosystem in 47 markets over a 3-year plan, beginning with social media and global website in 2013.
- Launched product campaigns through digital in Brazil, India Indonesia and Nigeria.
- Launched the brand’s first ever integrated non-product campaign for Valentine’s Day 2014 in 22 markets.

Google Android
- Oversaw the world’s first Android Concept Store for Erafone in Jakarta from conception to completion.
- Led the team in retail strategy, retail experience design, digital customer journey, content creation and product architecture planning.
- This flagship became the best-selling Er...

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