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I’m in charge of the online B2C selling channel. Following a multidevice/multichannel approach, my mission is to attract Visitors to the website (by planning web and mobile advertising, search engine marketing and optimization, performance marketing, affiliation programs, advanced retargeting, email marketing, co-marketing with primary brands and portals, instant/flash sales, social and web 2.0 presence) and then convert Visitors into Sales (optimizing the navigation funnel to facilitate the customer journey to self-buying, or redirecting the prospects to helping instruments such as phone recalls/chat, or at least acquiring leads). My tasks include strategy ideation and project management,

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