Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Demand Generation| Lifecycle Marketing| CRM
Industry
Technology / Software / Internet
About
A modern marketing evangelist with strategic and tactical marketing experiences. Equipped with strong understanding of marketing technology and well versed particularly in marketing communications, lifecycle marketing and database marketing in Technology, Telco and Online Media industries.
Highly skilled in event-triggered marketing campaigns, driving customer acquisition, engagement, retention and loyalty. I analyze and act upon a myriad of data, optimizing campaign successes through root-cause analysis, A/B and multivariate testing.
Proficient in Eloqua, Marketo, salesforce.com and Microsoft Dynamics.
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